6 Steps to Delight and Bond Your Team with a Team Crest Activity

Designing a team crest together is a bonding activity that unifies the team around their purpose and values. This team building activity will utilize both the creative and logical sides of the brain, thus appealing to all types of people. 

Crests have been used since the 12th century to identify armored knights during tournaments and on the battlefield. Over the years, crests evolved into a form of personal identification. Even the design of the crest has meaning.

On a recent team building day with a team who wanted to get to know each other and bond, I facilitated an activity for them to design a team crest with markers and construction paper. In just 30 minutes, I was amazed at what this team created together. Each image is symbolic of something special and unique to this team.

Team Crest Activity

The team who created this crest decided to frame it and hang it in their shared office space. Some teams will even use the crest on coffee mugs, t-shirts or notebooks to reinforce and remind them of the mission and values of a team.


1. Gather supplies to make the crest. At minimum you’ll need a flip chart and colorful markers or a shared whiteboard if doing this virtually.

Additional supplies include:

  • Colorful construction paper
  • Scissors (a pair for every team member)
  • Tape (ideally double-sided)
  • Glue

2. Lay the supplies out on a table and be sure there is plenty of working space for the team.


  1. Introduce the activity and talk about the significance of a team crest.
  2. Share general information about the elements included in a crest.  (See links above for ideas.)
  3. Tell the team they have 30 minutes to create a draft crest.
  4. Observe and interfere if you think they are stuck, if you notice someone is not participating, or to occasionally remind them how much time they have left.
  5. When the time has ended, ask someone to explain all of the elements in the crest.
  6. Ask the team: What will you do with this?

About the Author: Leigh Ann Rodgers, Founder of Better Teams, Team Consultant Academy, and FORWARD, is an IAF Certified Professional Facilitator with 20 years of experience in the human development field. Leigh Ann is a skilled meeting facilitator, trainer, and coach working across the globe to help leaders cultivate teams that are happy and high-performing.

Learn. Share. Practice. Move FORWARD.  Join the Better Teams community, FORWARD, to network and grow with some of the most experienced professionals in the field of team building and facilitation.  LEARN MORE

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